06 Jun 09 Website Graphics: Proper Management of your Website’s Appearance

A very significant part of the entire website marketing process is Website Graphics.  It efficiently works as a catalyst in pushing your website much higher on the SERPs and thus takes it to a new level of sales and success. Proper, conceptualized and thoughtful graphics designing of a website offers its potential customers the perfect first impression and therefore, it is very mandatory to create a consistent overall image of your site. The attributes of being professional and attractive largely depends on the quality and positioning of the graphics stored in your website. If nothing works efficiently for your website design, using professional looking graphics can still offer you a decent ranking.

Positioning

Clearly, while launching a website and trying to spread a message across the public, the content is focused the most. But, in reality, it receives the focus most only when it is displayed appealingly.  An efficient way to present content appropriately is breaking up the text with well positioned and relevant graphics, so that reader's interest is maintained while you get your message delivered. Simply, ensure that your website graphics compliment your content aptly and helps conveying the message efficiently. Intelligently designed graphics immediately tells the visitor about the content your site can offer.

Image Formats

While talking about the nitty- gritty of website graphics, image formatting is quite important. Usually, the two common formats used are JPG and GIF, because of their quick loading attribute. The JPG format is primarily used for photographs and the GIF format is meant for buttons, logos or menu bars. Now with graphics in JPG format, the think important to notice is that every time the image is edited and saved, a small amount of quality is achieved, hence, ensure to edit the image in the original format of the image handling software you are using, and then save the final version in JPG format.

Proper Sizing

If your website holds many large graphic files, ensure to focus on two vital aspects. First is the slow internet connection; if your viewer has low internet speed, your graphics would take long to get downloaded on his/her screen, which might result in lost of interest. Secondly, at times, graphics can use a lot of bandwidth and thus, the presence of numerous very large graphic files on your popular and much visited site can easily escalate the cost of running that site. Therefore, graphics above 50kb, should be given serious thought of size reduction. More importantly, do not think about inches or centimeters and instead, view things in pixels, as this is what your web page is measured in.

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